Campaign with strong babies for healthy pregnancies


Photographer Eric Sahrmann, Chicago, Illinois, and art director Mike Scalise worked together to make a creative campaign for the Milwaukee Department of Health.

Photographer Eric Sahrmann, Chicago, Illinois, and art director Mike Scalise worked together to produce a creative campaign for the Milwaukee Department of Health. The goal of the campaign was to encourage as many parents as possible to focus on the importance of a healthy pregnancy.

Baby casting gathered many adorable little children aged 3 months to one and a half years. The few who were selected were supported by a professional in the positions the photographer needed to compose the final images.

Parents helped with the effort, and photo editor Abe Finkelstein retrieved the images to produce the final result. You can admire some of the photos in the gallery below, and the campaign you found was a success and brought the creative team a CLIO Award.

 

 

 

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Campaign with strong babies for healthy pregnancies

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